New ways of selling Art with a capital A

Sea waves and birch tree in gouache landscape by Susan Wellington

Here’s an interesting article about the pro’s and cons of Amazon’s new artstore which opened in August.  The Work of Art in the Age of Amazon : The New Yorker.

It’s really just another avenue to sell art for the galleries participating in the main. So it hardly undermines them which has been suggested by a few articles. And an easy way for people who never step into an art gallery to easily access it. There’s some really good original art for sale on it by relatively unknown artists (outside the US anyway). Though here’s an opposing view. In its first week, they offered original lithographs by Dalí, Matisse, and Miró, etchings by Rembrandt, and paintings by Monet.

It’s only American galleries at the moment so I suppose they’ll wait and see how that goes before expanding.  In the end most people would rather see art before they buy. And talk to someone who knows something about the art and the artist. Especially if it’s really expensive. Though it has changed a little. It seems the biggest sellers at the moment are giclee prints rather than original art which is no surprise.



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